foodserviceapme management team

Louis Lin,


Louis Lin, Chief Executive Officer of FOODSERVICE APME, wants the company to be an industry leader in Asia Pacific and the Middle East. In line with this, Lin is working on the digital transformation of the company, introducing more automation for operations and processes and ensuring the company meets the needs of today’s tech-savvy global customers.

Lin’s management style is collaborative. He says, “I believe in teamwork. I empower staff and trust local management. They are always in a better position to resolve issues because they understand the ground better.” Lin is confident his goal of equipping the workforce with digital capabilities and professional know-how will only increase this teamwork and empowerment.

Brand building is also one of Lin’s priorities. FOODSERVICE APME plans to roll out its own suite of independent, quality food brands. This will have several benefits, including consistently excellent products, accurate food safety and traceability. Plus, the company can develop small entrepreneurs into international-quality suppliers, by focusing on ethical sourcing for ingredients.

Lin also seeks to always add value for customers. For example, to enhance a customer’s business, FOODSERVICE APME can offer recommendations on menus and recipes for related food products.

According to Lin, FOODSERVICE APME is also on track when it comes to sustainability – taking the lead from directives set by Charoen Pokphand Group (CP Group) and Siam Makro.

Siam Makro is the parent company of FOODSERVICE APME, and its major shareholder is CP Group, Thailand's largest food conglomerate. CP Group is one of seven Thai-listed companies named Industry Leaders in the 2019 Dow Jones Sustainability Indices. Siam Makro’s vision for its Makro 4.0 strategy is to enhance people’s lives, while on its journey to sustainable growth.