With over 100+ years of combined experience, FOODSERVICE APME is a premium food solutions provider delivering high quality food and client needs to impeccable standards throughout Asia and the Middle East.

We offer professional food service expertise and a solid, synergized distribution network in six different countries and fourteen cities.

We have built a solid reputation by providing our customers with world-class consultation, products and service designed to grow their business at every level.

FOODSERVICE APME has an unparalleled network in Asia Pacific and the Middle East. It currently operates in Cambodia, Hong Kong, Oman, Singapore, Thailand, the United Arab Emirates and Vietnam.

“ We are 1 company in 7 countries and 16 cities. We use our passion for great food, our unrivaled logistics network and our dedication to great service to build ever-stronger relationships with our partners. Our passion is to be the leading food service provider across Asia Pacific and the Middle East. “
Louis Lin
CEO, FOODSERVICE APME

Our Timeline

  • Siam Food Service

    launches, to source and supply premium products and ingredients with efficiency, and world-class standard food safety and supply chain

    1984
  • Indoguna Lordly

    commences business as one of the first premium food importers and distributors in Hong Kong

    1987
  • Indoguna Singapore

    commences business as one of the first premium food Importers and distributors in Singapore

    1993
  • Indoguna Dubai

    commences business as one of the first premium food importers and distributors in UAE with distribution across the GCC countries

    2005
  • Indoguna Vina Food Service

    commences business with distribution networks in Ho Chi Minh and Hanoi cities

    2012
  • Indoguna Cambodia

    commences business with distribution networks in Phnom Penh and Siam Reap

    2017
  • Indoguna Muscat

    commences business as one of the first premium food importers and distributors in Oman

    2023
  • Indoguna Cambodia’s

    grand opening day in February 2018 at Raffles Le Royal Hotel

    2018
  • Ocean Gems by Indoguna products range is available for trade customers in Cambodia

    2018
  • Carne Meats Raw launches, a collaboration with farmers in Cambodia committed to raising animals with no added antibiotics or hormones

    2019
  • Purpose built and state-of-the-art temperature controlled warehouse and office space opens in Phnom Penh

    2020
  • Launch of Indoguna Cambodia butchery & meats processing facility

    2020
  • Carne Meats Raw launches in several supermarkets such as Makro and Chip Mong

    2020
  • Indoguna Dubai LLC

    opens in the UAE. The company builds a diverse client base in the Gulf Cooperation Council (GCC)

    2005
  • Launch of Carne Meats & Masterpiece ranges by Indoguna. Carne Meats is a range of charcuterie, sausages and breakfast strips crafted in UAE, while Masterpiece is a range of Asian specialties and dim sum treats. Both ranges are 100% Halal and crafted by our own team of expert butchers

    2016
  • MAXZI.ae opens. The retail and e-commerce arm of Indoguna Dubai LLC caters to the growing demand for natural food products amongst UAE consumers

    2016
  • Indoguna Dubai LLC becomes part of

    2017
  • MAXZI The Good Food Store opens in the Al Shafar Investment Building

    2018
  • Launch of Arlene brand, an innovative range of 100% Halal plant-based ready meals and products, co-created by chefs and inspired by favorite meat dishes from around Asia and the Middle East

    2020
  • Indoguna Lordly

    founded in Hong Kong to distribute gourmet foods from Europe to leading 5-star hotels, airlines, clubs and retail stores

    1987
  • Lordly is the first food distributor of gourmet frozen bakery dough in Hong Kong to assist clients in their drive to increase efficiency and business

    1994
  • Lordly establishes Just Meat, the first store in Hong Kong to specialize in fresh meat and poultry free of added hormones and antibiotics

    2005
  • Lordly expands to Macau and begins distribution to major international hotels and entertainment venues

    2007
  • Lordly becomes part of FOODSERVICE APME

    2017
  • Establishes its own full butchery and meat processing and packing facility in Hong Kong to deepen service offerings to customers

    2018
  • Indoguna Singapore

    started its business

    1993
  • Indoguna Singapore purchased Senoko property with production and cold storage facilities

    1995
  • Indoguna Singapore purchased the adjacent property and increased its production capacity and cold storage facilities.

    2007
  • Indoguna Singapore purchased its 3rd property, and now houses a state-of-the-art production plant with cold storage facilities, reaching 5,500 square meters

    2011
  • Indoguna Singapore becomes a part of

    2017
  • Celebrates 27 years of the world’s finest produce, supplying the world’s finest food across the island

    2020
  • Siam Food Services

    opens in Bangkok and is established as a prominent leader in Thailand food service channels

    1984
  • Fully acquired and owned by Siam Makro Public Company Limited

    2005
  • Pattaya branch established as second branch outside Bangkok

    2009
  • Established Phuket branch to serve high demands of Food Service from hotels and restaurants as tourist destination

    2012
  • Chiang Mai branch established and catered for northern region. Incorporated as part of

    2017
  • Siam Food Services represents more than 70 International Food Brands, and distributes more than 2000 product items

    2020
  • Vina Siam Food Ltd.

    opened its head office in Ho Chi Minh

    2012
  • Opened a branch in Hanoi to cater to our growing customers

    2014
  • Launched Ocean Gems, the first House Brand by Indoguna in Vietnam

    2015
  • Renamed to Indoguna Vina Food Service Ltd., Co. and became a part of

    2017
  • Launched the Da Nang Distribution Center

    2019
  • Launched e-commerce website MAXZI.vn

    2020

Our Heritage

Foodservice APME is part of the Siam Makro Group

CP Axtra Public Company Limited is Thailand’s largest member-based wholesale center, in business since 1988 under the brand “Makro”, operating through 143 stores, employing over 16,000 people and catering to over 3.3 million registered members in Thailand, Cambodia, Myanmar, China and India. Makro follows a customer-centric strategy with a focus on product development.

Customers get access to the best prices, along with unmatched quality and hygiene, owing to Makro’s emphasis on controlling end-to-end processes. With multiple store formats like Makro Classic stores, Makro Food Service stores, Siam Frozen, and Siam Food Service, Makro caters to the diverse needs of its business customers. Siam Makro continuously works towards always upholding their motto of being ‘Your Trusted Partner’.

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Our Values

Our people take these set of values and run with it.

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